The Journal

Money that means something.

Pensions, ISAs, impact and long-term planning for people who invest by their values, written by chartered financial planners.

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FeaturedGuides

Your First Investment: A Step-by-Step Guide

Never invested before? Here's everything you need to know to make your first ethical investment with confidence.

Matt3 March 202610 min read

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Latest articles

15 articles

Strategy

Building a Portfolio That Matches Your Values

Your investments are an extension of your values. Here's how to construct a portfolio that reflects what you believe in.

28 March 20268 min read

Education

ESG Ratings Explained: What They Mean for Vegans

ESG scores are everywhere. But do they actually align with vegan values? Here's how to interpret ratings critically.

21 March 20267 min read

Education

The Real Cost of Fees Over 30 Years

A 1% difference in fees might not sound like much. Over decades, it could cost you tens of thousands of pounds.

16 March 20265 min read

Education

Understanding Market Volatility Without the Panic

Markets go up and down. Here's how to understand volatility, stay calm during drops, and make better decisions.

10 March 20266 min read

Impact

The Vegan Society Partnership: How We Screen Investments

We built Vegan Invest in conversation with the Vegan Society. Here's what that means for our screening standards.

25 February 20265 min read

Strategy

Why 'Boring' Investing Beats Exciting Trading

The case for patient, long-term investing—and why it aligns perfectly with vegan values of sustainability.

19 February 20266 min read

Education

Meet the Funds: Inside Our Vegan-Screened Portfolios

Transparency matters. Here's exactly what's in our portfolios, how we screen investments, and what makes them truly vegan.

14 February 20268 min read

Guides

ISAs vs Pensions: Which is Right for Ethical Investors?

Both offer tax advantages and ethical options. Here's how to decide which suits your goals better—or whether you need both.

10 February 20267 min read

Strategy

The Hidden Cost of Waiting: Why Starting Now Matters

Every year you delay investing could cost you thousands in potential growth. Here's the mathematics of getting started.

3 February 20266 min read

Guides

How to Check If Your Pension Invests in Animal Agriculture

A step-by-step guide to finding out whether your retirement savings are funding factory farms, animal testing, and meat production.

27 January 20265 min read

Impact

Understanding the 21× Impact Statistic: The Full Story

You've heard ethical investing has 21× more impact than lifestyle changes. Here's the research behind it and what it means for you.

20 January 20267 min read

Education

What 'Ethical Investing' Actually Means in 2026

The term gets thrown around a lot. ESG, sustainable, ethical, green—what's the difference, and what should you look for?

15 January 20266 min read

Guides

The Complete Guide to Vegan Pensions

Most pensions invest in companies that test on animals, operate factory farms, or produce animal products. Here's how to change that.

10 January 20268 min read

Impact

Why Your Pension Has More Climate Impact Than Your Diet

Research shows where you invest has 21× more climate impact than going vegan, giving up flying, and switching to renewables combined. Here's why.

6 January 20265 min read