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Your First Investment: A Step-by-Step Guide

Never invested before? Here's everything you need to know to make your first ethical investment with confidence.

Matt · Founder & Financial Planner
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Investing for the first time feels daunting. There's jargon, there are numbers, and there's real money on the line.

But here's the truth: the basics are simpler than they seem. And if you've found your way to Vegan Invest, you already have clear values to guide your choices.

Let's walk through everything you need to know.

Before You Invest: The Foundations

Check 1: Emergency Fund

Before investing, make sure you have 3-6 months of expenses saved in an easy-access cash account. Investments can go down in value—you don't want to sell at a loss because you need cash urgently.

Check 2: High-Interest Debt

If you have credit card balances, store card debt, or expensive overdrafts, consider paying these off first. When debt charges 20%+ interest, it's hard for investments to beat that.

Student loans are different—the interest is lower and repayments are income-linked. Most people can invest alongside student loan repayment.

Check 3: Time Horizon

Investing works best over long time periods (5+ years). If you'll need the money in 2 years for a house deposit, a cash savings account is safer.

Step 1: Choose Your Tax Wrapper

A "wrapper" is just the account type that holds your investments. The two main options:

Stocks and Shares ISA

  • Tax-free growth and withdrawals
  • Access money anytime
  • £20,000 annual allowance
  • Good for medium-term goals and flexibility

Pension (SIPP)

  • Tax relief on contributions (20-45%)
  • Tax-free growth
  • 25% tax-free at retirement, rest taxed as income
  • Can't access until age 55/57
  • Good for retirement savings

For most first-time investors, starting with an ISA makes sense. You get tax benefits with full flexibility.

Getting started

Step 2: Understand Your Risk Tolerance

Investments go up and down. Higher-risk investments tend to have bigger swings but potentially higher long-term returns. Lower-risk investments are steadier but may grow more slowly.

Questions to consider:

  • How would you feel if your investment dropped 20% in a month?
  • How long until you'll need this money?
  • Do you have other savings to fall back on?

At Vegan Invest, we assess your risk tolerance through a questionnaire and recommend an appropriate portfolio. This isn't one-size-fits-all—it's personalised to you.

Step 3: Choose Your Contribution Approach

Lump sum: Invest a larger amount all at once. Historically, this produces slightly higher returns because your money is invested for longer. But it can feel scary.

Drip-feeding: Invest smaller amounts regularly (monthly standing order). This "pound-cost averaging" means you buy more when prices are low, less when they're high. It's psychologically easier for many people.

Combination: Start with a modest lump sum, then set up regular contributions. This balances getting money invested quickly with ongoing habit-building.

For most beginners, we recommend starting with an amount you're comfortable with and setting up a monthly standing order. The habit matters more than the exact amount.

Step 4: Complete Your Application

With Vegan Invest, the process looks like this:

  1. Create an account - Basic details and verification
  2. Answer questions - About your financial situation, experience, and goals
  3. Risk assessment - To find your appropriate portfolio
  4. Review recommendation - See which portfolio suits you
  5. Open your account - ISA, pension, or general investment account
  6. Fund your account - Bank transfer or card payment
  7. Start investing - Your money is invested according to your portfolio

The whole process takes about 10 minutes for the application, then 1-2 days for verification.

Step 5: Know What You Own

Once invested, you'll own units in diversified funds. These funds hold hundreds of different companies, so you're not betting on any single stock.

Your portfolio might include:

  • UK companies
  • US companies
  • European companies
  • Emerging market companies
  • Government and corporate bonds
  • Property funds

All screened to exclude animal exploitation, fossil fuels, weapons, and other ethical concerns.

Step 6: Set It and (Mostly) Forget It

Here's the counterintuitive part: after investing, the best thing to do is... not much.

Do:

  • Check your portfolio quarterly (not daily!)
  • Review your risk tolerance annually
  • Adjust contributions when your situation changes
  • Rebalance if your allocation drifts significantly

Don't:

  • Check daily and panic at normal fluctuations
  • Try to time the market
  • Sell everything when headlines are scary
  • Chase last year's best-performing funds

Long-term investing requires patience. The market will have bad days, bad months, even bad years. But over decades, the trend is upward.

Common First-Timer Questions

What if the market crashes right after I invest? If you're investing for the long term, short-term crashes are buying opportunities. Keep contributing through the dip—you're getting more units for your money.

How much should I start with? Whatever you can afford without stress. £50/month is absolutely fine. The amount matters less than starting.

Can I lose everything? With diversified funds, it's extremely unlikely. Individual companies can fail, but hundreds of companies across multiple countries failing simultaneously? Not going to happen.

What about inflation? Cash savings lose purchasing power to inflation. Investments historically beat inflation over the long term. That's partly why investing makes sense.

Can I change my mind? With an ISA, yes—you can withdraw anytime. With a pension, you're committed until retirement age, but you can change what you're invested in.

Your Next Step

Ready to make your first ethical investment?

Here's what to do:

  1. Visit our platform
  2. Complete the 10-minute assessment
  3. Review your personalised recommendation
  4. Fund your account
  5. Welcome to ethical investing

It's easier than it sounds. And your future self will thank you.

Ready to begin? Start your investment journey.

Take the next step

Ready to invest by your values?

Register your interest and our chartered financial planners will be in touch when onboarding opens, or join the app beta today.